Today, in the US, we’re pleased to announce an exclusive partnership with AXS, an AEG joint venture. Now all AXS.com ticket buyers will automatically be eligible to receive a free, trial subscription to Rdio Unlimited. This deep integration with the live music experience will allow direct engagement with fans, notifying you immediately when new music from bands you’ve enjoyed live is added to our catalog and will help you discover new music that is similar to the artists for whom you’ve purchased concert tickets. Each new Rdio account will be personalized based on prior concert purchases in order to create the best listening experience, bringing artists and their fans closer together.
“We are thrilled to partner with AXS to provide millions of concert goers access to our vast music library of over 32 million songs through this seamless integration with the live performance purchase experience,” said Anthony Bay, CEO of Rdio. “Rdio’s music discovery features and unlimited streaming service will provide AXS customers a unique and always‑on experience that is second only to hearing your favorite music live.”
Rdio Unlimited will be offered as a free, 30-day trial during the ticket checkout process on AXS.com. The trial period will not start until you activate your account, including by downloading the app or playing a song on Rdio.com. Integrated billing through AXS.com will make it simple to extend your Rdio Unlimited subscriptions beyond the trial period if you choose not to cancel. New users who choose not to receive the free trial of Rdio Unlimited, will receive access to our free ad-supported Internet radio service, offering a wide range of curated and personalized stations.
This innovative partnership is believed to be the first between a major live event company and a music streaming service, connecting passionate concert-going music fans closer to the benefits of music streaming. It’s just another way that we’re bringing music to you everywhere.