Music is our passion at Rdio. We believe music is more than just a background beat. It's an expression of our moods, encompasses our personal stories, and has always been and always will be one of the most powerful and shareable forms of art.
As a reflection of that passion, Rdio has aligned with The Grateful Dead’s Bob Weir on an initiative called “Artists For Quality.” Our joint mission is to ignite and lead discussions on inequity in streaming audio quality, and to commit to both artists and music fans to establish the highest standard of streaming quality in the digital music space.
As the initial step in this program, Rdio has begun to convert its entire existing catalog to the AAC format and will deliver 320KbPS as our new standard — without increasing our price. In addition, and as part of our ongoing commitment to the artist community, Rdio will work closely with artists and labels from around the world to continue to raise the bar higher on streaming quality where sufficient network bandwidth exists, and to improve stream delivery in markets around the world where network quality and bandwidth are often inconsistent.
Through Bob Weir and his network of friends, from music legends to top emerging artists, we are looking forward to working together to ensure that Rdio delivers the best possible audio quality option to both artists and music fans.
Stay tuned for upcoming announcements about this important and exciting venture.