Influencer Spotlights

Influencer Spotlight: Pitchfork

Pitchfork

Tony Montana’s pitchfork-shaped tattoo in the classic film Scarface provided the inspiration for the name of this 17-year-old Chicago-based website. And like Montana, Pitchfork has developed an almost fearsome reputation, but for its honest criticism of songs and albums across a span of adventurous musical genres. If you want real-deal honest and thorough opinions about the latest indie rock or electronic effort, there are few that are more respected than those that belong to Pitchfork.

Since launching right after high school, publisher Ryan Schreiber has grown the site and Pitchfork Media into a trusted lifestyle brand with ventures both on and offline. The annual Pitchfork Music Festival, now a three-day affair, sells out months in advance and draws thousands to Chicago, with a winter sister event held in Paris each year.

Follow Pitchfork on Rdio to sneak a peek of the site’s favorite singles from the past decade. There, you’ll also find quirky playlists, like an R&B-inspired “Do you like hugs?” mix which you can play below. Pitchfork is more than just a site that skewers — it’s a collective of true music fans, too.