By Joe Armenia
Rdio has always focused on giving music fans the best access to the artists they love while also coming up with new ways for them to discover their next new favourites. The promise of discovery through people has always been paramount at Rdio, and we get really excited when we get to facilitate the process. Creating platforms and programs that showcase not only the superstar artist releases but also the most obscure albums from artists we think need to be heard is a privilege, and we take it seriously.
Today, we advance that promise another great leap with the introduction of our free stations-first offering, creating even more exciting opportunities for you to connect with tastemakers and artists who feel exactly the same way about connecting people and music.
As a diehard music fan, it’s always fascinating to know what music my favourite artists or personalities are listening to. Now, you can turn to some of the influencers and tastemakers you trust most to serve up some new music. Stations from our friends at BBC6 Now Playing: Music, The 405 and Hype Machine will give you a good earful of what they’ve got in rotation for their audiences. If you’re an indie lover, check out labels like Domino Records and Wichita Recordings featuring the best of their releases. You can even play stations programmed by TV personalities like Carly Wilford and the chatty one Alan Carr. The listening possibilities are endless, with stations curated by everyone from Scissor Sister Jake Shears to Aussie electro legends The Presets to – just in time for New York Fashion Week - the always fashionable Marc Jacobs International and tons more. Look for the Tastemakers section on the Browse tab and dive in.
What’s insanely exciting about these stations is that it’s really just the beginning. We have the opportunity to create hosted Rdio stations, so your connection to your favorite artist or celebrity can be much more personal. Watch this space next week for news on our first-ever hosted station.
And the announcements aren’t over yet. To celebrate all the great new Rdio features, we’re rolling out a slew of Rdio Sessions over the next few weeks. Continuing the ongoing series of unique, intimate recorded performances hand-picked by and exclusive to Rdio, we’re introducing 2 new sets today: hot country duo Dan + Shay (our first country Session!) and Canadian rockers Tokyo Police Club.
These sets will be joined in the coming weeks by Rdio Sessions from an amazing lineup of artists: The 1975, Daughtry, Switchfoot, SOHN, Haerts, Strange Talk, Jon Pardi, Little Boots and Tensnake, our first original DJ Session. Can’t get enough of these amazing, intimate recordings? Tune into the Rdio Sessions station (you knew I was going to say that) to catch up on all of the great music in the Rdio Sessions vaults.
Joe Armenia runs Rdio’s music team and influencer programs. Follow Joe on Rdio.