Snoop Dogg has teamed up with SoCal producer Dam-Funk and adopted the new moniker Snoopzilla to produce the smooth but hard hitting 7 Days of Funk, which is available to stream exclusively on Rdio two weeks early with an Rdio-only bonus track.
7 Days of Funk shines with Snoop’s self-assured smoothness and fresh beats that blend with the retro vibe layered throughout the album. The funk masterpiece was a natural pick to spotlight in this week’s New Music Weekly Video Series, where new music inspires new art. Taking the stage with Snoop is video artist Golden Wolf, who plays puppet master with the Doggfather and Dam-Funk to create this whimsical motion art companion piece for the funktastic track, "Do My Thang."
On what inspired the concept video, Golden Wolf reminisced:
"We got a pretty instantaneous hit of visuals when we first heard "Do My Thang." Being children of the 80s it was a nostalgic mix of our parents' vinyl collection and kids TV like the Muppets and Fraggle rock. Building on this we knew we had to transport Snoopzilla and Dam Funk into the world of puppets. We felt that a track as simple and smooth as this needed a video that stripped away all the fuss and really let Dam and Snoop do their thing, 80s style."