By Chris Becherer
A great music service should let you listen any way you want. Sometimes, like when you’re driving or hosting friends, that means “turning on the radio” and letting the service do the work. Other times, you want complete control of what you’re hearing, such as when a new album drops from your favourite band or when a friend shares a song with you that you need to hear, right now.
No streaming music service has successfully combined these listening experiences. Music fans have been forced to go to different services for “lean-back listening” (radio stations) and “on-demand listening” (albums, songs, and playlists). This is an unnecessary hassle, and it cheats you out of having one service really get to know your music taste.
Today, we’re rolling out a significant update on iOS, Android, web, and Roku that for the first time pairs a first-class stations experience with a first-class on-demand experience — along with a suite of new features that seamlessly integrates the two and personalises the entire service around you. It’s an evolved Rdio, tuned to you and your unique way of loving music, and we’re thrilled to finally share it with you.
Free radio, front and centre
Last year, we added the Stations section to Rdio, along with the ability to start a wide variety of endless stations based on artists, songs, albums, playlists, genres — even record labels. We also introduced You FM, a station that takes into account everything we know about you — what you’ve listened to, what you’ve told us you liked, even what you Like on Facebook — to create a truly personalised listening experience. You can listen to your own You FM, or tune into the You FM station of a friend or tastemaker like Exclaim! or AUX TV. You FM quickly became one of our most popular features.
Today, we are doubling down on lean-back listening and moving stations to the forefront of the Rdio experience. After downloading the app and signing up in a few simple steps, new users will immediately start listening to a free radio station based on their favourite artist, with no trials to start or paywalls to navigate. From there, they will have access to all the various station types we offer, each drawing on the 30 million tracks in our catalogue. They will also be able to enjoy hundreds of brand new curated stations, handcrafted by our in-house team of experts to fit any mood or activity.
That’s just the start. We’ve re-examined all of Rdio through a stations-first lens. Rather than a single dedicated section, stations now live throughout the app. Whether in Recommendations, Trending (our new section combining Heavy Rotation and Top Charts), or Browse (our new home for expert-curated stations), new users will be looking primarily at stations.
All of this is completely free to users today in 20 countries around the world with plans to roll out to more of Rdio's 60 supported countries in the coming months.
We believe Rdio is now the best free radio experience on the market. But what about Rdio Unlimited subscribers, our most loyal fans? Rdio Unlimited pairs all of these great stations with the ability to play albums, songs and playlists on-demand and offline. One of the central design goals of this update was to maintain a single app with a consistent user experience that scales gracefully across our subscription tiers. Every one of the new features we are introducing today was carefully designed to be flexible enough to benefit all of our listeners, free or paid. The best example of this flexible approach is Home, our new landing page on web and mobile.
Your new Home on Rdio
Home is the feature we are the most excited for you to try out. It’s based on ideas that Head of Design Ryan Sims and a group of designers, engineers, and product managers here have been thinking deeply about for several years. Rdio was founded on the idea of social music discovery — that the best music recommendations come from people you know and tastemakers you trust. Home is the next step in the evolution of that idea. As one beta user told us, “It’s what Rdio always wanted to be.”
Home is an evolving feed of personalised music stories that surfaces the best of Rdio in a single destination. Stories can be based on your own activity, such as “Keep Listening” — where you can quickly get back to music you’ve recently played — and “Similar to…” — which gives recommendations based on your favourite artists. Stories can be based on your friends’ recent activity, or recommendations from our in-house team of music experts, such as “Artist to Watch” — which highlights new and emerging talent on a weekly basis. As you keep using Rdio, the stories you see will become more varied and personalised. There are over 20 different kinds of stories in Home, and we’ll be adding new ones all the time.
One of my favourite stories is “Dig deeper with more by…”. It looks for albums that you haven’t yet played from familiar artists, surfacing deep cuts from our vast catalogue of 30 million songs — remixes, b-sides, reisssues, etc. This morning, I discovered three gems from one of my favourite bands, The Flaming Lips, that I hadn’t ever heard — one live album, one soundtrack, and one single with a bunch of amazing b-sides that I never would have found on my own with just a search box.
Home also gives us a vehicle to highlight user-generated contributions to Rdio, like comments and playlists, in a way we couldn’t before. I follow some hardcore music nerds, many of them Rdio employees, and if one of them leaves a gushing comment about a new record, I’ll probably want to give it a listen — as long as I see the comment. Now, that comment will make its way to me right in Home, the most precious real estate in Rdio. Simply put, Home encourages conversation around the music you love.
Home borrows some of the personalisation concepts of You FM and applies them to not just one station, but the entire user experience. As you grow with the service, playing more music and following other listeners, Home will evolve and tailor all of Rdio to you based on how you like to listen. The word we keep using to describe it is “elastic” — whether you are a free stations listener, a hardcore collector of albums, or a playlist creator, Home will stretch and bend toward your tastes, suggesting music you’ll like and have the access to play.
More new ways to organize and discover
Home is just one of many cool new features launching today. Favourites is an expanded, smarter version of your collection — you can now collect any artist, album, song, station, or playlist by tapping the heart icon to favourite it. The more you favourite, the more Rdio gets to know you, surfacing music relevant to you in Home and You FM. With Trending, we’ve improved Heavy Rotation by combining it with Top Charts so that you can quickly see the music that's popular with your friends or the entire Rdio community. Check out our new curated stations, handcrafted by our in-house experts and organized around a variety of moods and activities, in Browse. Continuing our long tradition of social discovery features, we’ve created a new section on the web called People that lets you see what your friends are listening to, right now.
All of these features are available to everyone, whether you’re listening to stations for free or you’re an Rdio Unlimited subscriber. Give them a try, or learn more about how they work.
Built by fans, for fans
With this update — which includes more new features rolled out at any one time since the original launch of the service in 2010 — we’ve put Rdio in a position to be the daily music destination for a wide variety of listeners. Rdio now pairs a first-class, cross-platform, global, free experience with the best on-demand experience on the market.
Every day, the team here at Rdio focuses on building the very best music service possible. Not the best music service for the industry — but for you, the fan. Because we’re music fans, too. We get to work on a product that we ourselves passionately use every day, that we obsess over. Everyone here has strong opinions about Rdio. This creates heated arguments about the product, its features — even its pixels. It’s never easy, but this kind of passion ultimately leads to a better product. I want to thank every single person at Rdio for channeling all of that passion and hard work into this release. It’s our best yet.
We’ve been looking forward to this day for a long time. We invite you to try out the latest evolution of Rdio, and we very sincerely hope that you love it as much as we do.
Jason Russell, playlist junkie and lead product manager for Home, assembled this for the occasion. Enjoy.
Chris Becherer is Rdio's SVP of Product. Follow him at rdio.com/people/becherer